The Benefits Of Bim Challenges Information Technology Essay

The Benefits Of Bim Challenges Information Technology Essay On January 21, 2008 the stock markets around the world tumbled. No one has felt the effects of the recession more than here in the United States. Many have compared these events to as the worst economical events since the great drepression. Thousands of companies have had to close doors because of the lapse in the economy. Construction type companies are some of those companies that have struggled emensly during the recession. Construction companies have had to do many things they would normally not do just to keep the doors open. Many cconstruction companies have had to look at inovaitive stratagies just to stay ahead of the competition. Companies such as J.F. Ahern Co., have began to use one strategy that that has cost them both time and money. Innovative stratigies are risky, they dont always work. However in this case the J.F.Ahern Co. has use this stategy to not only improve the product side of there product, but has also used this strategy to help inprove the experience for the customer. J.F.Ahern Co. has introduce the use of building information modeling as a strategy to keep them ahead of the rest. Body The use of BIM (building information modeling) has started to become very popular in the construction industry. It is being utilized by all parties involved in current building projects including architects, engineers, contractors, and even owners. BIM started out as a design tool as preliminary ideas but is now implemented into all the project phases from initial design to final completion. The questions about BIM in todays industry is, are contractors utilizing BIM to its full potential and is it worth the cost of implementing BIM? Its seems that larger contractors will be able to make the transition to BIM more easily than smaller subcontractors or specialty contractors. J.F. Ahern Co. is a mechanical and fire protection contractor that has been using BIM since 2003. What caused J.F. Ahern Co. to start using and continue using BIM during these challenging and tough economic times? They were using BIM before contractors were taking fewer profit margins on projects and prior to the building industry slowing down. J.F. Ahern Co. described the implementation of BIM in their company by saying we will continue to use it because it is the way the industry is going. Embrace it or be passed up by the competition. (Eichers) This shows that the industry is evolving into one that will be dependent on BIM in the near future. As a company if your competitors are utilizing BIM it will cause you to adapt in the same way. This means that small and large contractors will be caused to shift to using BIM practices sooner or later. The case study is to determine how contractors are affected by BIM and the cost to benefit. J.F. Ahern Co. has decided to be a leader in the industry regarding BIM so they can use it as a marketing tool to acquire more work. This would be worth the cost of implementing BIM because they are obtaining more work as a result of its use. They have continued to invest time and money to become knowledgeable and trained in order to better utilize BIM. J.F. Ahern Co. explained that many architectural and engineering firms are using 3-D modeling software like Autodesk Revit to model buildings and systems or equipment. The challenge is using the Revit models and converting them into usable models for design fabrication without having to completely redraw everything. Some contractors are hiring design technicians to work with 3-D model s and make them functional. This requires extra labor and is a cost of BIM that some contractors are willing to pay while others are not. J.F. Ahern Co. has not needed to hire staff for this position but they are keeping up with training due to changing technology and software. Another cost of using BIM technology for a contractor is the equipment needed to run the software. In their case they had to invest in computers capable running multiple 3-D programs at one time, RAM space, video cards and more. In their company not everyone needs to be BIM technology savvy. Only the CAD mangers of each disciplin e are the people directly working on BIM and the 3-D models. It seems the future of BIM is already here in the architecture, engineering, and construction industry. In the summer or 2009 Wisconsin became the first state to require architect and engineers to use BIM on large public buildings explained by Jeff Brown in the article Wisconsin Bets on BIM. The Wisconsin Division of State Facilities (DSF) is the authorities who issued the requirements and guidelines on public projects. BIM will be required in all phases of design and up to date models will be provided throughout the construction process. The owner will receive a finished model at project completion. This shows that contractors of all disciplines and size will need to adapt to the changing industry. Companies like J.F. Ahern Co. are already ahead of the curve and seeing the benefits of using BIM. When asked about their company being ahead or behind the curve in the use of BIM they said Just ahead but everyone is catching up. At least everyone that wants to be a player in the industr y. (Eichers) They see that BIM is a vital part in the industry and will soon be a must. Large Contractors like Barton Malow Co. has been one of the leaders in the industry coordinating subs to work with BIM. They have seen some disciplines in the industry adapt to using BIM but others are behind. Alex Ivanikiw of Barton Malow Co. says The steel fabricators are clearly out in front of all other trades. The mechanical and electrical specialty contractors are getting on board, particularly the HVAC and their shop drawing guys. The ones behind the curve are the architectural trades. The concrete, curtain-wall and interiors people are well behind in adopting and implementing BIM stated in the article Subcontractors Take Their Time Adoption Follows Uneven Paths by Tom Sawyer. BIM has been utilized in the most costly part of construction projects. 3-D modeling software can be expensive and using the software can be difficult and timely. J.F. Ahern Co. uses several softwares including Autocad, Bentley Autoplant (industrial piping), Cad Mech (HVAC piping and plumbing), Cad Duct (HVAC Ductwork), Revit, and Navisworks. They use these 3-D modeling tools every day in many aspects. Each project is unique and requires different practices in utilizing BIM. They represent HCAV systems for design, coordination, and fabrication. BIM is a commonly used term in the industry and may refer to different things as contractors will use it for various benefits. J.F. Ahern Co. uses Building Information Modeling as a process of embedding information in the model that will be useful at a later date such as shop drawings, manufacturer data, service manuals and more. Contractors have only begun to use BIM as a project tool. When used effectively contractors can visualize and track other project data such as submittals. With better collaboration and co mmunication among party members in the project change orders and requests for information may be reduced. Another reason why contractors will need to transition into using BIM is the utilization in all construction phases. J. F. Ahern Co. uses BIM in design, pre-construction, coordination, fabrication, and installation. As a mechanical and fire protection contractor J.F Ahern Co. uses BIM for fabrication purposes. Prefabrication is the process of assembling systems and equipment in the shop and transporting them to the site for installation. BIM can be a great tool for prefabricated components in construction. There are many advantages of prefabrication including quality control, less construction waste, reduced labor in the field, and construction time is reduced. All these advantages can drive project costs down and lower the contract price. J.F Ahern Co. does a lot of prefabrication on the plumbing side that issued directly from the fabrication shop from the 3-D coordinated drawings. They do some prefabricated work on the duct side when it is possible to logistically get prefabricated items into the building. Their goal is to greatly increase the amount of prefabrication in the future. Using BIM and 3-D modeling enables J.F. Ahern Co. to make the installation of their systems and equipment go more smoothly. This is one of the aspects where BIM offers a great advantage over contractors who dont have the same technology. BIM offers various advantages throughout a construction project form initial design to final completion. The use of BIM allows J.F Ahern Co. to identify problems much earlier in the project and hopefully get the issues worked out before anything goes to fabrication and causes costs impacts due to changes that have to be made. The use of BIM also allows them to identify areas where architectural changes may have to be made to accommodate the mechanical systems. The earlier these changes can be made the less of a cost impact they have for the owner. J.F Ahern utilizes BIM as a quality control issue to make sure there are no mistakes that drive up costs in the end. This will increase the cost to benefit ratio because it will help keep clients and obtain work in the future. This requires coordination between multiple members on a project to ensure the entire project as a whole is problem free. Dave Morris is director of virtual construction for EMCOR Construction Services and on the Asso ciated General Contractors BIM forum subcommittee. In an article by Tom Sawyer Subcontractors Take Their Time Adoption Follows Uneven Paths, Morris explains that risk and liability to all parties can be eliminated by brining all trades early in the project phases to ensure constructability. Problems exist when underperforming subcontractors dont implement BIM when all other parties on the project do. This is when special coordination and collision problems arise causing delays and inefficiencies in projects. Morris explains that these types of problems have led to a recommendation by the AGCs BIM subcommittee to add protocol to contracts in an appendix or instruction to bidders that anything a subcontractor decides not to model cannot be installed until all modeled components have been. This is a sign that BIM will be mandatory on future projects. Companies like J.F. Ahern Co. are already ahead of the curve using BIM technology and will only benefit more as the industry changes. The y already have the infrastructure in their company and will keep seeing the benefits in the future. BIM can be used as a project management tool among other purposes. The question is how effective is it in a project being completed more smoothly with better coordination and communication among project participants. BIM is intended for everyones use from the general contractor to the smaller subcontractors. With better collaboration on a project there would be a lower number of requests for information and change orders. J.F. Ahern Co. hasnt seen a reduction in change orders or request for information but issues are identified much earlier in the project and reducing cost impacts. They feel in the future when BIM becomes more common in the industry they will see a reduction in change orders and requests for information when implemented as its intended use initial concept and design stages. BIM also offers much improved communication between the owner and project participants. Communication between subcontractors and general contractors is more efficient on BIM utilized projects. J.F Ahern Co. thinks it helps communicate a lot of the information in a much clearer venue. The information was always available but there was never a good way to convey it unless you were dealing with someone that understands the industry and construction. BIM is a great visual representation and easy to understand. It is a great tool to present to owners because they can understand how the construction process will work very easily. This is a great benefit of BIM and makes it worth the costs and time used to implement it. J.F Ahern Co.is maximizing its use for profit. The real question behind BIM is the cost to benefit ratio. J.F Ahern Co. wasnt able to quantify this in a number but the perception is that it does save money. Their process of design and installation gets done sooner, smoother with fewer problems so one would think that cost savings have occurred. They have seen savings in field labor on previous projects with the upfront work done correctly. Other subcontractors and specialty contractors do report savings in regards to BIM. Form the source of Ghafari/Barton Malow subcontractors report BIM savings in these categories: fabrication cost (3%), overall schedule (21%), shop drawing time (14%), installation cost (12%), material cost (11%), field supervision (10%). These are all substantial costs on a project and the argument would be that investing in BIM is worth its costs. Return on Investment Between Project Participants Return on BIM Investment Architects Engineers Contractors Owners Over 100% 5% 4% 10% 11% 50-100% 7% 2% 8% 2% 25-50% 14% 6% 11% 7% 10-25% 19% 11% 27% 34% Less than 10% 13% 22% 17% 16% Break Even 23% 22% 16% 25% Negative 19% 32% 13% 5% Source: ENR: Engineering News Record The above table shows the perceived return on overall BIM investment. The numbers in the table represent the percentage of respondents from the various disciplines of the construction industry. The information in the table was taken from the article Market Study Finds Engineers Get Lowered Return From BIM by Nadine Post. This information shows that contractors and owners benefit the most by using BIM. This is evident with J.F. Ahern Co. that they do save money and generate profits because of BIM. Larger contractors are able to invest more in BIM while medium size and smaller contractors have to make a financial decision based off of the return on investment. According to the market report, The Business Value of BIM issued by ENR showed that nearly 50% of the contractors who responded say BIM utilization increased profits. On another positive note about BIM is that 63% of participants say they see a positive return on BIM investment. Contractors of all disciplines and sizes should inv est in BIM and there are numbers to back it up. Even in the tough economic times contractors are finding ways to gain an advantage over competition. BIM and 3-D modeling is a great way to acquire future work and stay profitable. Its worth the cost to use BIM because even owners see a return on investment. Conclusion Even though the economy and the times have been tough, companies like J.F. Ahern Co. have used innovative strategies to help grow their business. They have seen quantitative benefits to their efforts of introducing strategies such as BIM. The widespread use of programs such as BIM can be seen throughout the construction industry and the results seem to vary. However, companies that are using BIM and using it well seem to be a cut above the rest. Its not easy for companies to begin new and expensive strategies during hard time, but J.F. Ahern Co. have seemed to have made the most of the opportunity. In the end, innovate strategies very well might be the piece of the puzzle that keeps midsized construction companies alive. The economy and construction industry might not see the immediate end to their struggles, however companies that are willing to adapt to new innovate strategies continually place themselves in positions to succeed.

Reincarnation :: essays research papers

Reincarnation   Ã‚  Ã‚  Ã‚  Ã‚  A weird idea of much interest is that of reincarnation. What is reincarnation? Some say it's the fact that a person's soul lives without a body and throughout the years possesses different bodies. Is this true or is reincarnation the result of a mentally unstable person's vivid imagination or even the result of cryptomnesia, when a person takes something they have heard or seen, forgets about ever hearing or seeing it and then remembers the event(s) as happening in another life. These three hypothesizes each seem plausible in there own right. With the help of the SEARCH method it will be shown which hypothesis fits best.   Ã‚  Ã‚  Ã‚  Ã‚  Hypothesis 1: When a person dies the soul undergoes a process called reincarnation, in which the soul lives another life in the future.   Ã‚  Ã‚  Ã‚  Ã‚  The evidence I have to back up this particular claim is that of a story I read in People magazine awhile back. In this story a woman, who goes by the name of Jenny Cockell, claims to have experienced reincarnation. She claims she was once a woman, who went by the name of Marry Sutton, who died 21 years before Jenny's own birth. Jenny believes this because of dreams she has had since the age of three. These dreams were unlike ordinary dreams in how vivid and real they seemed. In the dreams Jenny saw herself in another time and place. She saw herself as a young mother living in a small cottage somewhere in Ireland. In one dream particularly Jenny saw herself with a terrible fever on her own deathbed, terrified of what was to become of her children. One day Jenny decided to find out what had become of these children. So Jenny went to Ireland and while looking at a map of Ireland she sensed that Mary had lived in the small town of Malahide. Then she checked local church records for any mothers of eight named Mary that had gone there. Since from her dreams Jenny recalled there being eight children and the only name she could remember from the dreams was Mary. Sure enough Jenny found a Mary Sutton had lived and died in Malahide. Mary's children had been scattered among family members and orphanages. Then through much search and hard work to find these children Jenny eventually found all of Mary's children. Before Jenny met with any of the children she and the children both agreed to allow a BBC researcher to test Jenny's memories of Mary and Mary's children The tests resulted in a 98 percent agreement. Jenny knew what pictures were on the walls of the Sutton home, other objects in the house,

Publix Supermarket History Essay

Publix Supermarkets, Inc. is the largest employee supermarket chain and fastest growing company in the United States. It was founded in 1930 by George W. Jenkins and opened the first Publix store in Winter Haven Florida is a employee- owned privately held corporation. Publix is has over more than 1,061 supermarket stores, eight grocery distribution centers, twelve brand manufacturing facilities, and 820 Publix Pharmacies. The manufacturing facilities produce its dairy, deli, bakery, and other food products. Our stores are located in Florida- 752, Alabama-51, Georgia- 180, South Carolina- 45, and Tennessee- 33. Publix built its first distribution in Lakeland, Florida and moved its headquarters there from Winter Haven in 1951. At that same time, the All American were closed and replaced with Publix Supermarkets. The donut shops in each store expanded their bakery into full- service in 1957. Each Publix store provides specific services and products in its grocery, produce, deli, floral, bakery, seafood, and meat departments; some of the stores contain sushi bars, cafà ©Ã¢â‚¬â„¢s liquor store and pharmacy department. Publix created and introduced Greenwise Markets to increase awareness of nutrition providing organic and natural items. Publix mission statement is â€Å"Our Mission at Publix is to be the premier quality food retailer in the world. To that end we commit to be: Passionately focused on Customer Value, Intolerant of Waste, Dedicated to the Dignity, Value and Employment Security of our Associates, Devoted to the highest standards of stewardship for our Stockholders, and Involved as Responsible Citizens in our Communities. Publix’s slogan is â€Å"Where Shopping is a Pleasure†. We have more than 153,000 associates employed with Publix Supermarkets, Inc. A variety of services are offered by Publix. Services such as presto atms, gift card center, floral, special item request, online easy ordering, apron recipes and event planning, prescription refills, and Publix merchandise. They also have several fascinating clubs and programs; wine guide, baby club, preschool pals, family style magazine, Publix paws and upromise program. Publix states the nine reasons why you’ll feel great about working at Publix good, friends, benefits, ownership, stability, career growth, helping others, community spirit, diversity and planet earth. There are several services offered by the pharmacist to help manage your health. They offer a diabetes management system, free prescriptions on selected medications, flu and immunizations, health screenings, Medical I.D., prescription transfer, Flavorx, insurance plans, health center and generic drugs. The main competitors in the national grocery chain are Kroger, Whole Foods, IGA, and Supervalu; several regional grocery chains including BI-LO, Winn-Dixie, Ingles, Fresh Market, Sweetbay, Piggy Wiggly consolidated with warehouse and retail chains including Wal-mart, Costco, Kmart, Target, BJ’s Wholesale and Sam’s Club. Publix for 15th consecutive years has been named as one of the Fortune 100 Best Companies to work. It has never had any layoffs even though some stores have closed and new ones have opened. Each year, the company issues shares of its stock to eligible full- and part-time employees, and cash dividends earned on these shares are paid directly to employees. Publix is a highly established and successful supermarket with friendly service and an immense array of products. They offer â€Å"buy- one- get- one- free† deals which vary from week to week on several products within the store. Publix Supermarkets budget along with other facts are made available to the public. SEC documents contains several of Publix annual, quarterly, proxy, current and other reports where you can retrieve the specific report. Even through the terrible economic hardships we have had worldwide Publix has managed to make a good profit, offer promotions, still open new stores, and never layoff any employees. References http://www.publixstockholder.com/servlet/ProxyServlet?path=/stockholder/Document.do&seq=1&SECDocumentId=7958&curPage=1&selectedDocumentType=-99&selectedYear=-99 http://www.publix.com/careers/Home.do

Free Essays on Airplanes Saftey

Airport management â€Å"McCarran Airport† The McCarran International airport is located in Las Vegas Nevada just one mile south of the strip. The McCarran International Airport is part of the Clark county Airport system which owns and operates six airports, including five general aviation airports. These airports are operated under the policy direction of the Board of County Commissioners, the authority of the County Manager and the management of the director and Deputy Director of Aviation. The Department of Aviation is a self sufficient enterprise and operates without county general fund tax revenues. The areas of the McCarran airport that we will attempt to analyze are: the Airports’ history, current status, the future plans; design factors and an evaluation whether or not these factors are suitable for the existing and future needs of the airport. First we will discuss the current facts of the Airport. McCarran International is the fifth busiest airport in North America, and 12th in the world as of the year 2000. In 2001 passenger traffic was 35,203,808. Currently McCarran airport averages 96,449 passengers per day compared to the 1991 average of 55,266 per day. Between 1991 and 2000 passenger traffic has increased 74.5%. Currently more than 30 airlines provide nonstop service to more than 70 international and domestic destinations. All of the major airlines fly into the airport including United, southwest, American west, Delta, American, Continental and Northwest. This adds up to 30 Domestic Airlines, 23 International and 21 Charter. More than 900 daily schedule flights fly in and out of the Airport. McCarran offers nonstop scheduled service to Canada, Germany, Japan, Mexico and London. Also fourteen airfreight companies provide service through McCarran. McCarran consists of 92 aircraft gates at two separate terminal buildin gs. Terminal 1 has gates A-D with gate A totaling 19 gates, B 20 gates, C19 gates and D has 26 gates.... Free Essays on Airplanes Saftey Free Essays on Airplanes Saftey Airport management â€Å"McCarran Airport† The McCarran International airport is located in Las Vegas Nevada just one mile south of the strip. The McCarran International Airport is part of the Clark county Airport system which owns and operates six airports, including five general aviation airports. These airports are operated under the policy direction of the Board of County Commissioners, the authority of the County Manager and the management of the director and Deputy Director of Aviation. The Department of Aviation is a self sufficient enterprise and operates without county general fund tax revenues. The areas of the McCarran airport that we will attempt to analyze are: the Airports’ history, current status, the future plans; design factors and an evaluation whether or not these factors are suitable for the existing and future needs of the airport. First we will discuss the current facts of the Airport. McCarran International is the fifth busiest airport in North America, and 12th in the world as of the year 2000. In 2001 passenger traffic was 35,203,808. Currently McCarran airport averages 96,449 passengers per day compared to the 1991 average of 55,266 per day. Between 1991 and 2000 passenger traffic has increased 74.5%. Currently more than 30 airlines provide nonstop service to more than 70 international and domestic destinations. All of the major airlines fly into the airport including United, southwest, American west, Delta, American, Continental and Northwest. This adds up to 30 Domestic Airlines, 23 International and 21 Charter. More than 900 daily schedule flights fly in and out of the Airport. McCarran offers nonstop scheduled service to Canada, Germany, Japan, Mexico and London. Also fourteen airfreight companies provide service through McCarran. McCarran consists of 92 aircraft gates at two separate terminal buildin gs. Terminal 1 has gates A-D with gate A totaling 19 gates, B 20 gates, C19 gates and D has 26 gates....

Greenpeace History Essays - Greenpeace, Irving Stowe, Free Essays

Greenpeace History Essays - Greenpeace, Irving Stowe, Free Essays Greenpeace History The year 1996 is a year of celebration for greenpeace. They are celebrating their 25th year anniversary. Everything startde in 1969; Members were part of the Don?t make a wave committee in vancouver. This committee was founded by Jim Bohlen. He was a forty-three year old American and was a composite-materials researcher. Another founder of the committee was Irving Stowe; he was a Philadelphia lawyer. A jew who had joined the Quaker religion. Paul Cote, a canadian lawyer in his mid twenties who had just gotten out of shool when he joined the committee. During this year, the United States had chosen to test its nuclear arsenal in Amchtka, which is a small island off the west cost of alaska. This was a home for many animals including eagles, falcons, endangered sea otters,etc... These three men decided to produce means to end nuclear testing in Amchitka.Next they decided to sail a boat they?d name it Greenpeace because they wanted the earth to be green and yhey wanted peace. It was Bill Darnell who came upwith that name. Suddenly, more peaple joined the commitee to stop nuclear testing in Amchitka, including Terry Simmons, a cultural geographer. Bohlen and Stowe were attracting journalist, columnist, writer, anyone who had somthing to do in the media. It took them two years to get them ready for their journey towards justice for a land. Bohlen and cote were in charge of fiding a boat. Meanwhile, Stowe took care of fiding the money. He used contacts from the United States; he was a very serious man and did everything possible to get the money they needed, he even organized a benefit concert which made seventeen thousand dollars. The first boat they found Phylis Cormack was first seen as old and used that wasn?t going to be capable of sailing to Amchitka, so they weren?t sure of using this boat; it would carry twelve crew members and the trip would last six weeks. During this year the Don?t Make a Wave committee changed their name to Greenpeace foundation. The day of the Greenpeace departu! re to Amchitka, it was allover the news , everybody wanted a story on it. During their voyage they ran through some complications and the day they were suppose to be in Amchitka they were miles away from it.In that year, Greenpeace I (the Philys Cormack) and the Greenpeace two (the Edgewater Fortune) finally sailed toward Amchitka. During their voyage, they stayed with the cree Indians who described to them the legend of ( UNESCO Courrier, 1994:p38 ). From then they were looked upon as the Rainbow Warriors since their goal was to help the environment from unfortunate diasters. Unfortunately, their first voyage was defeated but the American government announced the ending of nuclear tests, whaling fleets, protection for seals, etc.... In 1972, Greenpeace III was sent ( the Vega ) to sail to Moruroa Atoll in France Polynesia to stop french atmospheric nuclear tests. On board of this boat David Mctaggart, a Canadian founder of Greenpeace. The french Marine?s reaction to the greenpeace boat was very aggresive so the Vega turned back to were it came from. But that wasn?t the end, in 1973 , David Mctaggart went back but was severely beaten by the French Marine. Word got around fast and it was all the madia it gave a bad reputation to the French government. In 1975, France announced the of atmospheric blasting but transfers the testing underground. This was Greenpeace?s first victory.Greenpeace was expanding all around the world : Canada, Australia, England, Scotland, U.S.A ,Europe, Danmark, Germany, U.S.S.R, Spain, Japan, Mexico, Antartica, etc... I will write some of their past realisations: In 1977; three Toronto Greenpeacers invaded by canoe the ungarded Bruce Nuclear Power Station on Lake Huron to expose the reactors vulnerability to attack. In 1979; Canadian Greenpeacers parachute into the world?s largest nuclear power plant constuction site at Darlington, Ontario as part of a mass ocupation with other antinuclear groups. In 1980; the Rainbow Warrior boat is seized and held for several months by the Spanish government for interferring with illegal Spanish whaling operations.Five months later, the shipand crew mae a daring night time escape pursued by the Spanish Navy. In 1982; two Canadian Greenpeacers activists spend

Kids Should be Tried As adults essays

Kids Should be Tried As adults essays The Federal Government should have kids tried as adults. What happens to the teachers families who are killed in school shootings? I feel that the federal government should change these laws for the following reasons. It filters out bad kids, helps keep them off the streets, and lowers crime rates over all. It will help a lot of kids learn from their mistakes a lot faster due to the more severe punishments. And the most important of all, itll save lives. It keeps bad kids off the streets. The kids obviously need help, and for the government to make the laws more strict, it will help keep them off the street longer. A good example is a brutal slaying the occurred in March of 1989. a 13-year-old girl let two boyfriends into her home so they could kill her father, who was strangled, stabbed and beaten on the head with a fireplace poker. Thats just not acceptable in our society today. The police said that the father could have died from all three of the methods they used. Can you imagine your daughter having two of her boyfriends come over, and then stab you, strangle you, and beat you to death? Its more like torturing to death rather than killing. That doesnt sound too appealing if you ask me. I also feel that if kids like this know that they are too young, then they will just go off and kill someone knowing that they wont be severely punished. What is unusual about this one [case] is the age of the defendants and the brutality of the crime, Halford said. Halford was a detective at the scene of the crime. The defendants cannot be tried as adults because they are under the age of 16, so the maximum penalty they can face is sentencing to the California Youth Authority until the age of 15, the judge said. I believe that if theyre old enough to commit a crime like an adult, then they can serve the time like an adult. What happens if some ...

Pizza Hut Restaurants Chain within the UK Analysed with Marketing Mix Assignment

Pizza Hut Restaurants Chain within the UK Analysed with Marketing Mix Elements - Assignment Example After passing several phases, today the chain is one of the well-established pizza chains of the world. Pizza Hut is the world’s leading pizza chain presently operating approximately at 13,000 locations in more than 90 countries. The chain, started by only two brothers, today has links in more than 90 countries across the world with more than 30,000 employees are working day and night (Yahoo Finance). Today it is entertaining more than 171,000 customers by serving 97,000 pizzas per day in the United Kingdom alone. Financially, Pizza Hut is one of the largest pizza chains as in 2007; it sold 35.4 million pizzas in the UK. During 2010, among other companies of Yum, Pizza Hut went from worst to first in its value ratings (Yum Annual Report, 2010). Pizza Hut provides a huge variety of pizza items in different tastes and flavours which is comprised of its flagship Pan Pizza, stuffed crust pizza, Sicilian Pizza, pasta, snacks, and diversified nature of soft, hot and cold beverages. Beside these items, the chain also offers salads, pasta, and sandwiches. The new Pizza Hut branch will operate at Cambridge, therefore, in order to attract the young generation and student of Cambridge University, Pizza Hut is going to introduce ‘Youth Pizza’, one of the most appealing pizza of the company’s history. The main objectives of new Pizza Hut Restaurant are listed below. †¢ To attract the target market by producing innovative products of extra-large size of pizza and other items and make them to remain loyal with the Cambridge restaurant †¢ To collect a fairly healthy amount of revenue so that restaurant remain in competition To catch a preferable double figure profit margin To create an innovative, peaceful, respectful, and enthusiastic working environment To make and maintain strong customer relationships with local community to gain their loyalty on permanent basis 2. Pizza Hut Marketing Mix Pizza Hut will carry out its operations by introducing and developing innovative products in rapidly changing local fast food industry. The new restaurant will invest heavily in research to discover the innovative trends and demands through public surveys and questionnaire. By compiling a substantial database, necessary improvements will be done and therefore Pizza Hut will ensure that it will pay attention to its customers’ need and their demand regularly. A trend of UK customers to eat the pizza food is presented in the chart as Appendix-I while the external and internal factors which may affect the performance of Pizza Hut are discussed in Appendix-II and Appendix-III as PESTEL analysis and SWOT analysis respectively. 2.1 Product Pizza Hut Restaurant has a well sorted plan to launch exclusive products to remain prominent from the style of other competitors of UK fast food industry especially in Cambridge. The menu of Pizza Hut will be centered on a variety of dishes that will include a variety of burgers and pizzas, Cheesy Bites, Stuffed Crust, French fries, chips, snacks, and a variety of sauces and salads. The most